When you look at a website, what is the first thing you look at? What is the first thing you are thinking about? Odds are, you are looking at the organizations or brands product. You do not think about how public relations ties into that website or how they are trying to affect your decision on that product. Everyday, PR is affecting your way of seeing and looking at different products.
Social media plays a huge role with PR. Facebook, Twitter, Instagram, and Snapchat are just some examples of the ways brands get their products to their customers. If you look at a big company like Gatorade, and see their commercials and ads with famous athletes drinking it; Gatorade’s PR is trying to make the commercial appealing and thirst-quenching to you, the customer. It is not just commercials, though. Gatorade posts to Twitter and Facebook to get their product out to their customers. With social media, organizations and brands connect even more with their fans and customers because with today’s day and age, there are a lot of people on social media.
Organizations and brands do everything they can to get their product out to their clients so that they are intrigued and interested in it. People like to follow their favorite brands and organizations on all social media, so this is why PR is so effective in showing their clients why they should buy their product.
You may not always think about how important public relations is to social media because it is “behind the scenes,” but it is used everyday whether we can see it or not.